"Yes, many people steal online music and video because they simply want a more convenient way to consume it. Rubin suggests that "It turn(s) out that most people do not want to steal music--they just want convenient online access to it," and I agree with that. Back when Fellowship of the Ring came out, I downloaded the movie from an IRC network and watched it for months before it hit retail. However, I also bought both the standard and extended versions, plus I saw the movie three times in the theaters. New Line Cinema made its money from me, and I got to conveniently watch the movie well before its retail release.
"Yet my desire for convenience shouldn't have trumped New Line Cinema's desire for control and profit. I had no right--legal or moral--to pirate the movie to satisfy my own whims. I was wrong, and that wrong could well end up ensuring that fewer "Dark Knights" and "Fellowships" get created."